Swee Lee Unveils Community-focused Swee Lee Local Hanoi in South East Asia Expansion
HANOI, VIETNAM; 29 NOVEMBER, 2023 – Swee Lee (sweelee.com) proudly unveils Swee Lee Local Hanoi, marking a significant step in the brand’s expansion across South East Asia, dedicated to fostering creativity and unity within Hanoi’s vibrant music community. The launch event is set to celebrate the music community in Hanoi, continuing Swee Lee’s commitment to fostering creativity and connectivity among musicians and enthusiasts.
Following the announcement of Swee Lee Local Penang, Swee Lee Local Hanoi continues the brand’s legacy of nurturing musicians, emerging and established, and passionate music devotees. As with other Swee Lee Local concept stores, the Hanoi store integrates vital elements such as a Click & Collect counter and a Demo Lounge, providing a captivating space for customers to explore musical instruments and equipment in an immersive setting. Additionally, it serves as a collaborative hub, hosting fan meet-and-greets, product showcases, and events with local music labels and talent.
During the event, local musician Lý Bực and a diverse assembly of artists, including guitarist Thắng Trần, Ngũ Cung band, Thủy Triều Đỏ Band, Dũng Joon, Recycle band, Iteu band, Oringchains band, Abyxx, Meow Lac, Moi, Tap Hoa 102, Hailinhtasm, Nam The Gioi, Bluemore, and guitarists Nhật Anh and Đỗ Minh Hải, united to celebrate. Their collective presence emphasised Swee Lee’s dedication to cultivating local talent and enriching Vietnam’s vibrant music landscape.
David Nam Le, General Manager of Vista Musical Instruments, expressed his enthusiasm for the launch, stating, “Swee Lee Local Hanoi embodies our vision of connecting with diverse communities and delivering products that resonate with artists. We are thrilled to create a space where musicians and enthusiasts can converge, collaborate, and explore their musical passions.”
The Swee Lee Local concept continues to reinforce Vista Musical Instruments’ commitment to establishing deeper connections within communities across the region. This expansion aims to serve as not just a retail outlet but a dynamic hub for hosting frequent partner and artist events, fostering a thriving and interconnected music-loving community.
For more information and to explore Swee Lee’s extensive range of musical instruments and gear, visit sweelee.com.
ABOUT SWEE LEE
Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia’s leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand’s mission is to be the region’s trusted house of music and expression. Swee Lee is known for curating immersive experiences at their Social Club cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.
ABOUT VISTA MUSICAL INSTRUMENTS
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Dawsons, and Swee Lee.