Swee Lee Unveils Community-focused Swee Lee Local Ho Chi Minh in South East Asia Expansion, Featuring Exclusive ESP Guitars Event
HO CHI MINH CITY, VIETNAM; 8 FEBRUARY, 2024 – Swee Lee, South East Asia’s premier music instrument retailer, is thrilled to announce the opening of Swee Lee Local Ho Chi Minh. A haven for artists and enthusiasts alike, the opening of Swee Lee Local Ho Chi Minh highlights Swee Lee’s dedication to nurturing vibrant music communities, and follows the openings of Swee Lee Local Penang in October, Swee Lee Local Hanoi in November and Swee Lee Local Surabaya in December.
The Swee Lee Local launch in Ho Chi Minh was a curated event focused on engaging the artist community with product demos and jamming sessions by various local artists. The event featured an electrifying performance by Monocycle, followed by a meet and greet with their fans. The event provided an immersive experience, bringing together the music community in Ho Chi Minh.
This event showcased the latest products from renowned brands such as ESP, Grassroots, and Edwards. It provided a unique opportunity for music enthusiasts and professionals to engage with the latest musical instruments and experience live performances.
David Nam Le, General Manager of Vista Musical Instruments, shared his enthusiasm for the successful launch, stating, “Swee Lee Local Ho Chi Minh embodies our vision of connecting with diverse communities and delivering products that resonate with artists. We are thrilled to create a space where musicians and enthusiasts can converge, collaborate, and explore their musical passions.”
Nam Le also hinted at Swee Lee’s exciting future endeavours, noting, “This launch in Ho Chi Minh is just the latest chapter in Swee Lee’s commitment to nurturing vibrant music communities. As part of our regional expansion, we’ve recently celebrated successful launches in Penang, Surabaya, and Hanoi. Swee Lee has more in store to bring music lovers together, and we can’t wait to share more exciting developments.”
In early 2024, Swee Lee will unveil its latest venture – an all-encompassing music lifestyle store at the heart of Clarke Quay, Singapore. Designed to be more than just a traditional music store, Swee Lee’s latest establishment promises an immersive music experience like no other in Singapore, meticulously crafted for music enthusiasts and professional musicians alike. Amongst the thoughtfully curated selection of musical instruments, patrons will find guitars, audio equipment, vinyl records and more. Complementing the array of musical offerings, the core of this vibrant hub is the lifestyle section, inclusive of a cafe and bar, a vinyl listening station, VIP experiences, and spaces to host weekly events ranging from live performances to product showcases and community-driven activations.
For more information about Swee Lee and its curated range of musical instruments and gear, visit sweelee.com.
ABOUT SWEE LEE
Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia’s leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand’s mission is to be the region’s trusted house of music and expression. Swee Lee is known for curating immersive experiences at their Social Club cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.
ABOUT VISTA MUSICAL INSTRUMENTS
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Dawsons, and Swee Lee.