Swee Lee Elevates Music Retail with Immersive Clarke Quay Store in Singapore
SINGAPORE; 1 APRIL, 2024 – Swee Lee (sweelee.com), South East Asia’s leading omnichannel musical instrument retailer, is thrilled to announce the grand opening of its latest venture – an all-encompassing music lifestyle store at Clarke Quay, a landmark F&B and entertainment precinct beside the iconic Singapore River in the heart of central Singapore. This pioneering space offers an immersive music experience, allowing visitors to demo and purchase instruments such as guitars, vinyl records, and audio equipment.
Beyond music retail, visitors can savour a drink at the cafe & bar, enjoy events with emerging and established artists, and much more. All aspects of the space are thoughtfully developed for music lovers and musicians at any stage of their creative journey.
Housed within a former warehouse in one of South East Asia’s most vibrant, historical venues, this space for Swee Lee goes beyond traditional retail. Swee Lee offers a dynamic and interactive environment to spark deeper relationships between people, culture, and music.
Kuok Meng Ru, Group CEO and Founder of Caldecott Music Group, which owns Swee Lee, said: “Swee Lee Clarke Quay represents our vision to transform customer experience at our brick-and-mortar stores, cultivating a dynamic community-centric retail space, thoughtfully designed to go beyond just buying and selling. The space is a dynamic hub for programming, networking, education, fostering connections, unleashing creativity, and so much more. It’s not just about what we sell; it’s all about the experiences we create and the relationships we help nurture.”
Covering some 506 square metres of space, Swee Lee Clarke Quay will have dedicated spaces for creators to demo new products, lounge, listen to vinyls and a guitar cellar where the most sought-after instruments can be discovered through Swee Lee’s exclusive By Appointment Only service.
Retail offerings
From guitars to audio equipment, vinyl records, and beyond, our offerings cater to all music enthusiasts. The thoughtfully curated selection of musical instruments includes top-tier brands such as Fender, Taylor, Martin, MONO, Heritage Guitars, Harmony, and more.
The space also boasts a Click and Collect counter where customers can seamlessly pick up their purchases within two hours of placing their order online.
Swee Lee Experiences
To complement the array of musical offerings, the lifestyle section offers an assortment of merchandise, including clothing, bags, and gifts, featuring top-tier brands like Bose, AIAIAI, and Teenage Engineering. This section also includes a cafe and bar, vinyl listening stations, VIP experiences, and versatile spaces for hosting a variety of events, ranging from live performances to product showcases and community-driven activations.
The in-store cafe & bar will serve a selection of small bites, locally roasted coffee, exclusive cocktails by award-winning bar, Employees Only, craft beer and wine. Customers can take refreshments into the Artist Lounge and at the vinyl listening stations, whilst sampling a selection of records curated by music tastemaker and media powerhouse NME.
Additionally, the store will host frequent Swee Lee events, showcasing both emerging and established artists, further enriching the vibrant atmosphere of musical discovery and community engagement.
“Swee Lee Clarke Quay is not just a music store; it’s the epicenter of our vision to unite the music community where we create authentic experiences that inspire and welcome all. It’s a place where artists can inspire, fans can engage, and the vibrancy of music can be felt in every corner,” said David Nam Le, General Manager, Vista Musical Instruments.
With a focus on inclusivity, the new Swee Lee store at Clarke Quay is set to become a landmark for Singapore’s music scene, where every visit strikes a chord and fosters a deeper connection with the art of music.
Visit Swee Lee Clarke Quay – a destination where music lives, breathes and evolves – and follow @sweeleemusic on Instagram for updates on events, performances and promotions.
ABOUT SWEE LEE
Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia’s leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand’s mission is to be the region’s trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.
ABOUT VISTA MUSICAL INSTRUMENTS
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Dawsons, and Swee Lee. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.