KALAMAZOO, USA; 20 MARCH, 2025 – Heritage Guitars (heritageguitars.com), maker of the world’s finest musical instruments, proudly introduces the Ascent Collection—two new lines, Ascent and Ascent+, designed to bring Heritage’s legendary sound, feel, and playability to more musicians than ever before. Blending traditional craftsmanship with modern innovation, the Ascent Collection offers exceptional value while maintaining the brand’s high standards. Designed for players at all levels, these guitars deliver quality materials, versatile electronics, and enhanced playability—hallmarks of the Heritage experience.
Ascent Collection Key Features
- Bolt-on neck construction, crafted from select tonewoods, including okoume and basswood.
- Optimized playability, with thoughtful specifications such as a 24 3/4″ scale length, a comfortably contoured C-shaped neck, a 12″ fingerboard radius, and medium jumbo frets. Comfort is further enhanced by a sculpted belly cut and ergonomic body carves.
- Meticulously designed pickups, drawing on Heritage’s decades of expertise in capturing the essence of vintage sound.
Models: H-137 P90, H-137 Humbucker, H-150
Starting at US MAP: $195
Ascent+ Collection Key Features
- Set-neck construction and carefully selected tonewoods, such as mahogany and rosewood.
- A modern contoured heel design and belly cut (available only on solid-body models) provide unparalleled access to higher frets while reducing playing fatigue. The compound fretboard radius, paired with jumbo frets, ensures effortless playability.
- Thoughtful features include push-pull pots for coil splitting (on humbucker-equipped models), noiseless P90 pickups, and a Graphtech nut, offering limitless tonal possibilities.
- Select models showcase a figured top wood, complemented by stunning finishes such as Dirty Lemon Burst, Lake Blue Burst, and Olive Drab.
Models: H-137, H-150, H-535
Starting at US MAP: $499
The Ascent Collection is available now at heritageguitars.com and select dealers worldwide. Visit ascent.heritageguitars.com for more details.
Sales contact information
global.sales@vistamusic.com
Press contact information
press@vistamusic.com
ABOUT HERITAGE GUITARS
With a legacy and storied history, Heritage Guitars is widely considered one of the most iconic and distinguished brands sought after by musicians worldwide. Since 1985, Heritage Guitars has been crafting exceptional instruments, continuing the tradition started at the famed 225 Parsons Street factory in Kalamazoo, Michigan and blending it with cutting-edge craftsmanship.
Heritage Guitars’ vibrant and impressive collections of guitars combine classic and modern designs with well-chosen materials and over a century of guitar-building experience. Heritage Custom Shop takes this expertise to new heights by crafting bespoke masterpieces tailored to the exact specifications and playing styles of the world’s most passionate and discerning players.
ABOUT VISTA MUSICAL INSTRUMENTS
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Dawsons, Swee Lee and Manny’s. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.