BANGKOK, THAILAND; 1 JULY 2025 — Swee Lee (sweelee.com), South East Asia’s most trusted house of music and expression, proudly announces its official launch in Thailand. This marks another important milestone in Swee Lee’s mission to empower music communities across the region with the tools, service, and inspiration they need to create and grow.
At launch, customers can explore an e-commerce platform at sweelee.co.th, featuring trusted brands such as Harmony, Heritage Guitars, MONO, Neural DSP, and Electro-Harmonix, as well as used and vintage guitars in partnership with pre-loved musical instrument specialist, Well Played Gear, with more to come. The Thailand operation will soon be supported by a local service location in Bangkok and a dedicated support team to bring the full Swee Lee experience to musicians across the country.
With a commitment to fostering creativity and accessibility, Swee Lee is also extending a 10% Music Education Discount for full-time students and music educators. The program provides special pricing on a curated range of instruments and gear, supporting those at the heart of music learning and teaching in Thailand.
“Thailand has an incredibly vibrant and passionate music scene and we’re excited to be part of that energy,” said David Nam Le, Managing Director of Vista Musical Instruments. “Our goal is to connect Thai musicians with the world’s best gear and provide the resources to help them thrive, whether they’re beginners or seasoned performers.”
Swee Lee’s expansion into Thailand reinforces its regional presence while staying focused on local culture and creativity. Alongside its curated product selection, the brand’s growing footprint includes community support, experiential activations, and strong after-sales service tailored to the needs of today’s music creators.
To explore Swee Lee’s curated collection of instruments and gear, visit sweelee.co.th, follow @sweeleethailand on Instagram, or contact the customer support team at +66 2 430 4089 from 10am to 10pm daily.
ABOUT SWEE LEE
Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia’s leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand’s mission is to be the region’s most trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments, a Caldecott Music Group company, and has physical locations in 6+ countries across South East Asia.