Heritage Guitars Expands the Standard II Collection with New Models: H-150 P90, H-535 & H-530

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KALAMAZOO, USA; 6 NOVEMBER 2025 – Heritage Guitars (heritageguitars.com) builds on the exciting momentum of its new American‑crafted Standard II Collection with the addition of the H-150 P90, H-535, and H-530 models. Built at our legendary factory at 225 Parsons Street in Kalamazoo, USA, these new entries embody the same meaningful enhancements: Custom Shop pickups, refined aesthetics, and the exceptional craftsmanship that defines the collection.

Standard II Collection H-150 P90 Key Features:

  • Updated Headstock: A new headstock veneer featuring the ‘Heritage’ logo lends a more refined and elevated aesthetic
  • Weight Relief: The body is crafted from genuine mahogany with weight relief, offering greater playing comfort without compromising tonal integrity
  • New Heritage Custom Shop 225 Standard P90: Designed and wound in-house, these pickups are designed for more power and punch. Built with 42 AWG poly wire and featuring Alnico 5 magnets, these pickups deliver a fat, tight low end and crisp highs
  • Premium Electronics: CTS potentiometers, Vishay capacitors, and Switchcraft components are used to ensure the purest signal and reliable performance
  • ’60s Neck Profile: A slim, comfortable profile that maintains ample grip for a familiar, vintage-inspired feel
  • New Finishes: Offered in striking new colorways Dirty Lemon Burst and Midnight Blue, alongside existing favorites Cherry and Ebony
  • Made in the USA: Crafted at 225 Parsons Street, Kalamazoo, Michigan

Standard II Collection H-535 Key Features:

  • Updated Headstock: A new headstock veneer featuring the ‘Heritage’ logo lends a more refined and elevated aesthetic
  • New Heritage Custom Shop 225 Standard Humbuckers: Designed and wound in-house, these pickups deliver a broad and expressive tonal range. Built with 42 AWG plain enamel wire (neck) or 43 AWG poly wire (bridge) on Butyrate bobbins, and 2.5” roughcast Alnico 5 magnets, they feature potted covers to minimize unwanted feedback at higher volumes
  • Modern Wiring: Equipped with series/parallel switching via push/pull tone pots, this setup provides expanded tonal flexibility, capturing the brightness and clarity of a “single-coil” voice without the typical volume loss of traditional coil-splitting
  • Premium Electronics: CTS potentiometers, Vishay capacitors, and Switchcraft components are used to ensure the purest signal and reliable performance.
  • ’60s Neck Profile: A slim, comfortable profile that maintains ample grip for a familiar, vintage-inspired feel
  • New Finishes: Offered in a new striking colorway Chestnut Burst, alongside existing favorites Trans Cherry, Ebony and Original Sunburst
  • Made in the USA: Crafted at 225 Parsons Street, Kalamazoo, Michigan

Standard II Collection H-530 Key Features:

  • Updated Headstock: A new headstock veneer featuring the ‘Heritage’ logo lends a more refined and elevated aesthetic
  • Hollow Construction: Unlocks rich acoustic resonance, allowing for fast, punchy note articulation
  • New Heritage Custom Shop 225 Standard P90: Designed and wound in-house, these pickups are designed for more power and punch. Built with 42 AWG poly wire and featuring Alnico 5 magnets, these pickups deliver a fat, tight low end and crisp highs
  • Premium Electronics: CTS potentiometers, Vishay capacitors, and Switchcraft components are used to ensure the purest signal and reliable performance.
  • ’60s Neck Profile: A slim, comfortable profile that maintains ample grip for a familiar, vintage-inspired feel
  • New Finishes: Offered in a new striking colorway Chestnut Burst, alongside existing favorites Trans Cherry, Ebony and Original Sunburst
  • Made in the USA: Crafted at 225 Parsons Street, Kalamazoo, Michigan

The Standard II Collection H-150 P90 is priced at $2,599 (US MAP), while the H-535 and H-530 are priced at $2,999 (US MAP). For more information, visit heritageguitars.com or contact select authorized Heritage dealers.

Sales contact information
global.sales@vistamusic.com

Press contact information
press@vistamusic.com

ABOUT HERITAGE GUITARS
With a legacy and storied history, Heritage Guitars is widely considered one of the most iconic and distinguished brands sought after by musicians worldwide. Since 1985, Heritage Guitars has been crafting exceptional instruments, continuing the tradition started at the famed 225 Parsons Street factory in Kalamazoo, Michigan and blending it with cutting-edge craftsmanship.

Heritage Guitars’ vibrant and impressive collections of guitars combine classic and modern designs with well-chosen materials and over a century of guitar-building experience. Heritage Custom Shop takes this expertise to new heights by crafting bespoke masterpieces tailored to the exact specifications and playing styles of the world’s most passionate and discerning players.

ABOUT VISTA MUSICAL INSTRUMENTS
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Dawsons, Swee Lee and Manny’s. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.