Harmony Revives the Legendary Stella Name with a New Line of Parlor Acoustics
KALAMAZOO, USA; 30 APRIL, 2026 – Harmony (harmony.co) is bringing back Stella, the storied guitar brand that helped shape American folk, blues, and rock ‘n’ roll, with a new collection of parlor-sized acoustic guitars starting from US$349.
Originally founded in 1899 by Oscar Schmidt and absorbed into the Harmony family in 1939, Stella has been a part of the story of countless musicians — from Lead Belly and Woody Guthrie to B.B. King, Elvis Presley, Kurt Cobain, and Leon Bridges. The new Stella parlor acoustics carry that legacy forward, reinterpreting the compact, travel-friendly format for a new generation of songwriters and creators.
The parlor shape is built for writing, practicing, and playing in close quarters. A smaller body that sits naturally on the couch or at the desk, with a focused midrange voice that records well and cuts through without overwhelming a room. These are guitars designed to remove friction between an idea and a song.
“B.B. King’s first guitar was a red Stella acoustic. That’s the kind of impact we want this brand to continue to have, being the guitar that starts someone’s story,” said Meng Ru Kuok, CEO of Vista Musical Instruments.
The new Stella parlor acoustics join Harmony’s Foundation Series, a collection built around serious build quality and tone at accessible price points.
Product Highlights:
- Solid spruce top with mahogany back and sides for warm, clear acoustic articulation, paired with carefully tuned modern X-bracing for durability without sacrificing vintage tone
- Bone nut and saddle for enhanced resonance and sustain
- Tasteful, vintage-inspired details, including a slotted headstock, off-white binding, and a beautifully adorned soundhole rosette
- Strung with D’Addario coated strings for long-lasting tone and playing comfort
- Includes a padded gig bag for easy, travel-ready use
- Available in Sunburst, Moonstone Blue, Backwoods Green, and Ivory finishes
- Starting from US$349
The Harmony Stella parlor acoustics are available exclusively at harmony.co, with limited quantities available. Pre-orders are open now.
For more information, visit harmony.co or follow @harmonyguitars on Instagram, Facebook, and YouTube.
Press Contact Information
press@vistamusic.com
ABOUT HARMONY
Established in 1892, Harmony is warmly remembered by many musicians for starting their lifelong journey into music and for being a well-loved part of a musician’s story from one generation to the next.
Originally a maker of archtop and flat top guitars, ukuleles, banjos and violins, the brand officially entered a new era in 2018 when it was reintroduced to the world. Today, Harmony carries a refreshed lineup of electric guitars, including popular models like the Comet and Silhouette, amplifiers and accessories that are inspired by the past, designed for the present and crafted to last into the future.
ABOUT VISTA MUSICAL INSTRUMENTS (VMI)
Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Teisco, Heritage Guitars, Dawsons, Swee Lee, and Well Played Gear. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.